LOJA DE CENAS
LOJA DE CENAS
LOJA DE CENAS
OVERVIEW
OVERVIEW
Loja de Cenas (“Shop of Things”) is a store where I sell things, literally anything I feel like. The idea is that the shop can change whenever I want it to. I started out selling vintage caps, then moved on to vintage digital cameras (digicams), and right now it’s more focused on political and antifascist merchandising. It’s a shop that morphs as I go.
Loja de Cenas (“Shop of Things”) is a store where I sell things, literally anything I feel like. The idea is that the shop can change whenever I want it to. I started out selling vintage caps, then moved on to vintage digital cameras (digicams), and right now it’s more focused on political and antifascist merchandising. It’s a shop that morphs as I go.
TYPE
TYPE
Online Store
Online Store
TOOLS
TOOLS
Unity 3D (game engine) and Blender
Unity 3D (game engine) and Blender
CHAPTER 1
CHAPTER 1
OVERVIEW
OVERVIEW
The first phase was focused on rare vintage caps from the 90s/00s, mainly from Formula 1. It was a highly specific niche, but one with strong and consistent demand.
The first phase was focused on rare vintage caps from the 90s/00s, mainly from Formula 1. It was a highly specific niche, but one with strong and consistent demand.
TARGET AUDIENCE
TARGET AUDIENCE
Gender: Male
Age: 35–44
Location: France & Germany
Interests: Rare vintage items, American sports, Formula 1
Gender: Male
Age: 35–44
Location: France & Germany
Interests: Rare vintage items, American sports, Formula 1
MAIN TASKS
MAIN TASKS
Product photography with a retro, 90s-inspired aesthetic;
Sourcing rare caps through online marketplaces;
Managing listings and sales through Vinted.
Product photography with a retro, 90s-inspired aesthetic;
Sourcing rare caps through online marketplaces;
Managing listings and sales through Vinted.
KEY CHALLENGE
KEY CHALLENGE
Even with high demand, it was an extremely limited niche. Finding the right caps was really difficult, in a typical week I’d only come across one or two.
Even with high demand, it was an extremely limited niche. Finding the right caps was really difficult, in a typical week I’d only come across one or two.
CHAPTER 2
CHAPTER 2
OVERVIEW
OVERVIEW
The second phase was centered on vintage digital cameras (digicams), which were gaining popularity on social media. The aim was to inspire people to step away from smartphone photos and embrace digicams, capturing moments with intention while enjoying the experience and nostalgic aesthetic of each shot.
The second phase was centered on vintage digital cameras (digicams), which were gaining popularity on social media. The aim was to inspire people to step away from smartphone photos and embrace digicams, capturing moments with intention while enjoying the experience and nostalgic aesthetic of each shot.
TARGET AUDIENCE
TARGET AUDIENCE
Gender: Female
Age: 18–24
Location: Portugal
Interests: Retro and vintage photography, Y2K nostalgia
Gender: Female
Age: 18–24
Location: Portugal
Interests: Retro and vintage photography, Y2K nostalgia
MAIN TASKS
MAIN TASKS
Visual Identity;
Create graphic and marketing materials;
Produce social media content such as posts, stories, and reels;
Plan marketing campaigns, including giveaways, seasonal promotions, and collaborations;
Manage campaigns on Instagram Ads;
Sourcing cameras through online marketplaces;
Talk directly with clients thourgh messages;
Visual Identity;
Create graphic and marketing materials;
Produce social media content such as posts, stories, and reels;
Plan marketing campaigns, including giveaways, seasonal promotions, and collaborations;
Manage campaigns on Instagram Ads;
Sourcing cameras through online marketplaces;
Talk directly with clients thourgh messages;
KEY CHALLENGE
KEY CHALLENGE
The cameras were an easy product to sell due to high demand and simple sourcing. The only challenge was the trend itself. Digicams were highly popular between 2023 and 2025, but interest started to decline afterward.
The cameras were an easy product to sell due to high demand and simple sourcing. The only challenge was the trend itself. Digicams were highly popular between 2023 and 2025, but interest started to decline afterward.
CHAPTER 3 (NOW)
CHAPTER 3 (NOW)
CHAPTER 3 (NOW)
OVERVIEW
OVERVIEW
This project has moved beyond being just a store. It has become a social initiative focused on defending democracy through educational political content, collaborations with non-profit organizations and supporting civic action. I sell ANTIFA merchandise, and the current collection “FCK CH*GA” takes a stand against the Portuguese far-right party "Chega". The promotional approach is intentionally bold and provocative to challenge the party’s extremist ideologies. Each t-shirt contributes 5€ directly to Nonprofit Organizations that combat racism and xenophobia.
This project has moved beyond being just a store. It has become a social initiative focused on defending democracy through educational political content, collaborations with non-profit organizations and supporting civic action. I sell ANTIFA merchandise, and the current collection “FCK CH*GA” takes a stand against the Portuguese far-right party "Chega". The promotional approach is intentionally bold and provocative to challenge the party’s extremist ideologies. Each t-shirt contributes 5€ directly to Nonprofit Organizations that combat racism and xenophobia.
TARGET AUDIENCE
TARGET AUDIENCE
Gender: Female
Age: 25–34
Location: Portugal
Interests: Politics, Activism, Human Rights
Gender: Female
Age: 25–34
Location: Portugal
Interests: Politics, Activism, Human Rights
ENGAGEMENT
ENGAGEMENT
Unlike the past phases, this one is highly engaging without spending any money in advertising. Since Instagram restricts political ads, all growth comes from the content itself, and its relevance and boldness naturally attract high interaction (comments and reshares).
Unlike the past phases, this one is highly engaging without spending any money in advertising. Since Instagram restricts political ads, all growth comes from the content itself, and its relevance and boldness naturally attract high interaction (comments and reshares).
MAIN TASKS
MAIN TASKS
Create social media content, including posts, stories, and reels;
Edit and produce video content;
Design and print the merchandise.
Create social media content, including posts, stories, and reels;
Edit and produce video content;
Design and print the merchandise.
JAIMEARAUJOD16@GMAIL.COM
MOBILE
(+351) 965 285 147
JAIMEARAUJOD16@GMAIL.COM
MOBILE
(+351) 965 285 147